Shanghai: Pudong Model of "Big City for the Aged" with High Quality Development

"When you are old, gray and sleepy, and sitting by the fire, take down this book and read slowly, dreaming of the eyes of those days, the soft beauty and the faint shadows..." When You Are Old, by the Irish poet Yeats, depicts the beautiful scene of aging. Ideal is very plump, reality is very bony, with the growth of age, not only the decline of physical function, but also may face the gradual fading of memory.

Facing the situation of deep aging of the population, Pudong New Area has accelerated the national comprehensive reform of the elderly care service industry, and initially built a "big city elderly care" model of Pudong with systematic promotion and high-quality development.

A new model

Have a "memory coffee"

Pudong Yangjing Street, one of the first pilot streets to build a cognitively friendly community for the elderly in Shanghai, is now using memory cafes to create various "Chen Chen" memory scenes and carry out various cognitive training, so as to bring back the "old time" for the elderly.

The smell of coffee wafts over the faces of the "memorizers" walking into the Yangjing street. In an open classroom, a volunteer barista is teaching the "old babies" how to make a cup of strong and delicious Americano coffee with coffee sets, coffee powder and filtered paper placed in front of them. Came to the cafe, has been the basic "teacher" of the old people in the coffee bar for the guests hand coffee. Next to the two elderly men, a young volunteer gives them occasional guidance and tips on how to make coffee. "The milk is going to be added to this position, the foam is going to be done this way, the latte is going to be done..." In a few moments, a special "memory coffee" is prepared. Customers who tried the coffee said, "The taste is pure and the temperature is right."

The Memory Cafe's LOGO is also found to be "full of love". The missing strokes of "memory" and "coffee" together form a "coffee cup" and "smiley face" pattern. "It represents what Memory Cafe is all about: cognitive care and bringing laughter to the community." The person in charge of the Yangjing street.

At the Memory Cafe pop-up, volunteers can also conduct cognitive impairment tests for elderly people in the community, initially screening them for cognitive impairment through the professional Mocha scale. "Through early prevention, early screening and early intervention, we can reduce the number of patients with cognitive impairment and at least slow the progression of the disease." The person in charge of the cafe said.

New Space

A retirement complex for the whole family

How does young Pudong face the growing number of elderly people? Figures show that by the end of 2021, Pudong New Area had 3.211 million registered population, among which 1.053,200 were aged 60 or above, accounting for 32.8 percent of the total population. In 2010, only 22 percent of the total registered population in Pudong was over 60 years old. Behind the rapid growth of the proportion of the elderly reflects the growing needs for the elderly, basic public services have become the top priority, which is related to the well-being of the people, but also related to the temperature of the city.

Different from Puxi old City, the introduction of a large number of young people, such as "new Shanghainese", makes the pension model of Pudong also show "young" characteristics. Earlier this year, the first service complex for the elderly, Zhangjiang Shenjia Comprehensive Service Center for the elderly, opened in Sunqiao, Pudong's Zhangjiang Town. Different from the general service center for the elderly, here can not only provide "one-stop" medical and nursing services for the elderly, but also the elderly can bring children together, the whole family "mobilization", including baking and other parent-child activities.

Zhangjiang town related person introduced, Zhangjiang has a total of 34,000 elderly residents. Among them, Shenjia area has been lacking the corresponding service supply. The newly built service center for the elderly is not only a weak link, but also a useful attempt to break the fragmentation of service facilities for the elderly and explore the complex of service for the elderly. "The elderly can come here in the morning to do aerobics, chorus, etc., and eat in the canteen at noon. Have a good lunch, take a nap in a day care center, and then go home refreshed in the afternoon for activities and fun."

On the third floor of the "Tonglexin Home" in Zhangjiang Town, centering on the establishment of public welfare life position for the elderly service function, the style is comfortable, warm and fashionable. With the protection of minors, parent-child education, sharing kitchen and so on as the starting point, it creates a quality life experience area, family integration interaction area, and voluntary public welfare service station suitable for the whole family.

Zhuang Dajun, deputy director of the Bureau of Civil Affairs of Pudong New Area, introduced that there are 66 comprehensive service centers for the elderly in Pudong at present, focusing on nursing care (full care, day care), medical care, health care, physical care, cultural care (culture and entertainment), intellectual care (intelligent care for the elderly) "six care integration", in the urban area to foster a new model of embedded elderly care "original residential care". This year, we will continue development and construction in accordance with local conditions, and eventually achieve the coverage of all streets, towns and people, so that the elderly will have a greater sense of gain and happiness.

New growth drivers

General mobilization of social forces

In order to create the "four beams and eight pillars" of the city's elderly care, the Pudong New Area Civil Affairs Bureau has fully implemented the special planning and construction indicators of the layout of elderly care service facilities in Pudong New Area, according to the total number of beds is not less than 3.1% of the registered elderly population and the number of basic beds is not less than 2% of the registered elderly population, and orderly promote the construction of elderly care beds (institutions). Focusing on the district-level pension institutions "East, West, North, South, central" project, the establishment of 7 standardized, standardized, professional public pension institutions; A number of community-level elderly care institutions have been established; Create a new structure of "7+X" multi-point balanced layout of basic nursing beds. At present, there are 170 nursing institutions (including 29 nursing homes for the elderly) with 31,708 beds.

In the Pudong suburb, a kind of mutual support for the elderly is popular. It aims at the spiritual needs of the rural elderly to "never leave the country, never leave the neighborhood, never leave the sound of the village, never leave the feeling of the village". With the goal of "happy neighborliness and happy old-age care" and the basic point of "voluntary and dedication", it encourages the younger elderly to help the elderly in the form of voluntary service with the help of the villagers' own houses, and advocates mutual help and care among neighbors. It is very popular among the elderly people in the countryside. It is reported that since 2015, Pudong New Area has comprehensively promoted the construction of "good-neighborly and mutual assistance centers" for the elderly in rural areas, the total number of such centers has reached 804, enabling the elderly in Pudong rural areas to enjoy the fruits of Pudong's development and opening up.

A single flower does not make a spring. Elderly care is not only a matter for government departments. Pudong encourages and guides various forces to participate in the elderly care, effectively stimulating the vitality of the elderly care market and gathering the strength of the masses. During the epidemic in Shanghai in the first half of this year, Yongda Group announced that it would donate 8 million yuan from Yongda Public Welfare Foundation to launch a special campaign of "Yongda Care for the Elderly" in collaboration with the civil affairs department of Pudong New Area. The campaign has purchased daily necessities and epidemic prevention materials for more than 20,000 elderly people living in nursing homes in Pudong New Area. Relevant departments are also actively guiding enterprises and public welfare organizations to adopt the "Milk of Love" and "Daily Fanfan" service projects for the elderly, improving the support mechanism for elderly care services. At the same time, with the help of the "Old Partner" program, Pudong actively promotes care services for the elderly. At present, there are 8,340 elderly volunteers in the region, and 41,700 people work in pairs to care for the elderly. The monthly average number of family visits exceeds 200,000.

In addition, three state-owned enterprises in Pudong have set up pension service companies respectively to create industry benchmarks. For example, Jinqiao Group is committed to research on the pension industry and leads the establishment of the Pudong New Area Pension Development Institute. Pushang Group strives to promote the standardization construction of elderly care services. Puhui Mingchuan Nursing Institute won the certificate of "Good Aging Service Quality Evaluation and Peace of Mind +" issued by China Quality Certification Center; SPD Group builds the brand of "SPD · Xuanhe" and actively promotes the diversified development of home care, nursing training and aging adaptation.

Zhou Xiaoping, director of the Pudong New Area Civil Affairs Bureau, said that Pudong New Area, which has the largest total elderly population in Shanghai, has entered a deeply aging society, with the population showing the characteristics of aging, aging and empty-nest. Facing the increasingly accelerated aging situation, Pudong New Area will further promote the national comprehensive reform of the elderly service industry pilot, focus on consolidating and deepening the home community institutions coordination, the combination of medical care and nursing care of the elderly service system, to achieve "high-quality elderly care facilities supply, high-quality elderly care service management, high-level elderly care resources gathering, high-quality elderly care personnel team". We will continue to improve Pudong's model of "Big City elderly care" featuring systematic and high-quality development.